About
Hi. Thanks for visiting.
I started CREW & RIOT with the following intent:
CREW: Helping leaders & companies think in ecosystems & collectives. To break down individualistic and siloed thinking. To see that we are all interconnected.
RIOT: Helping leaders & companies engage with each other, to avoid apathy, to widen the narrative, to take action, to look to the margins and address inequalities.
CREW & RIOT’s services include:
1) Leadership Coaching – for conscious leadership that builds organisations of the future
2) Inclusive Marketing (marketing for social impact & sociocultural change)
3) Workshop Design & Facilitation – in service of driving team collaboration & performance, cross cultural understanding & the architecture of inclusion.
I love the simplicity of this visual.
It is a guiding force for what I do.
In Jessica Nordell’s book, The end of Bias, she highlights that for effective change, we must transform minds, hearts and habits of individuals.
We must also change processes, structures and the culture of organisations.
The two are intertwined.
Individuals create the processes, structures & organisational cultures, and these in turn shape individual thoughts and actions.
My work is focused on all the ways we can design, influence, create spaces to share, learn & listen- for a more equitable, and kinder society.
If this resonates with you, I look forward to chatting.
More Power to You Chin Ru
“We must transform ourselves in order to transform our world”
GRACE LEE BOGGS
ABOUT Chin Ru – Founder of CREW & RIOT
Chin Ru has led award winning global marketing campaigns, spearheaded organisation change agendas, and is a passionate advocate for diversity, creativity and belonging.
Previously Global Innovation Director, Global Brand Director and Digital Transformation Lead with 25 years marketing, strategy & leadership experience.
Chin Ru has worked in local, regional and global roles in companies like Danone, Mars, Coca-Cola, Diageo and William Grant & Sons.