I have spent 25 years within multinational organisations in Marketing and Innovation. I have experienced the scars and learnings from trying to be more ‘inclusive’ (and in many cases, being ignorant to the things I know now).
Having spent the last 15 years as a ‘global marketer’, I have witnessed the importance of cultural humility (and sometimes been guilty myself of ‘ivory tower’ thinking). I understand the internal power systems that get in the way of meaningful change and the constant tradeoffs and tensions involved. This is difficult work to execute well.
What I’ve developed is a practical guide on How to grow brands that are intentional about addressing inequality.
What is covered:
1) WHAT is Inclusive Marketing? 2) WHY should I care? 3)HOW: 5 steps on how to ‘walk the talk’
What you’ll walk away with:
1) Clarity on why marketers should care about social issues
2) “We must transform ourselves in order to transform our world” – discuss why it has to start with ‘me’.
3) What best practise looks like.
4) Understanding your consumers & their context
5) Ideas and inspiration on how to take the first step.
6) A practical guide you can put into action right away
Who is it for:
1) Agencies responsible for growing /marketing brands
2) Brand Marketing teams
Duration: Options include 1) 90 mins 2) 1/2 day workshop 3) Full day workshop
I’ve also received some amazing feedback from the sessions 🙌🏾:
“One of my favourite training sessions to date. Thank you Chin Ru “
Email me at foochinru@gmail.com if you’re interested to find out more!
