
ABOUT Chin Ru – Founder of CREW & RIOT
Chin Ru has led award winning global marketing campaigns, spearheaded organisation change agendas, and is a passionate advocate for diversity, creativity and belonging.
Previously Global Innovation Director, Global Brand Director and Digital Transformation Lead with 25 years marketing, strategy & leadership experience.
Chin Ru has worked in local, regional and global roles in companies like Danone, Mars, Coca-Cola, Diageo and William Grant & Sons.

INDIVIDUALS, TEAMS, ORG CULTURE CHANGE
Executive & Leadership Coaching
Chin Ru partners with individuals to unlock their potential for growth and sustained leadership. She practices psychologically safe partnering and explores “whole self, whole systems”, partnering with leaders who are both accountable to their people at all levels, and also responsible to the needs of our times.
Chin Ru helps leaders cultivate the resilience needed to act within uncertainty – and also the capacity to embrace risks, creativity and an expanded mindset.
She combines a growth mindset with techniques for cultivating an Inclusive leadership approach, a belief in our interconnectedness (vs individualism) and future proofing leaders for building the organisations of tomorrow.
Her coaching approach is combined with customised tools to unlock each individuals unique leadership opportunity.

WORkSHOPS, TRAINING, CONSULTING
Inclusive Marketing Consultancy
How I can help you:
- Marketing consultancy for brand builders interested in growing brands for profit AND social impact.
- Inclusive Marketing Workshops – a practical guide on How to grow brands that are intentional about addressing inequality.
- Who is it for:
- 1) Agencies responsible for growing /marketing brands
- 2) Brand Marketing teams
- Duration: 90 mins / Half Day workshop / Full Day workshop

DEI, Inclusive leadership, cultural intelligence
Workshop Design & Facilitation
Chin Ru designs workshops & training programmes that suit the priorities of your leadership agenda. Current programmes include:
- Conscious Inclusion Workshops – how to walk the talk of DEI
- Cultivating Cultural Intelligence – learn the skills of cross cultural leadership in a global organisation
- DEI – Changing Hearts, Minds & Habits + Changing Systems, Processes and Cultures
- Creating Psychologically Safe Cultures for High Performing Teams